You are looking at the HTML representation of the mFormat?> format.
HTML is good for debugging, but probably is not suitable for your application.
Please see "format" parameter documentation at the API help for more information.
<?xml version="1.0" encoding="utf-8"?>
<api>
  <query-continue>
    <embeddedin geicontinue="10|Stub|1086" />
  </query-continue>
  <query>
    <pages>
      <page pageid="942" ns="0" title="Cleveland Health Sciences Library" touched="2007-09-26T01:16:34Z" lastrevid="34065" />
      <page pageid="978" ns="0" title="School of Dental Medicine" touched="2006-10-24T00:52:08Z" lastrevid="17122" />
      <page pageid="979" ns="0" title="Case School of Engineering" touched="2006-08-31T21:36:34Z" lastrevid="12782" />
      <page pageid="1016" ns="0" title="Michael Yeager" touched="2006-09-03T06:05:12Z" lastrevid="12921" />
      <page pageid="1076" ns="0" title="Amasa Stone Chapel" touched="2006-10-24T00:50:53Z" lastrevid="17109" />
      <page pageid="1081" ns="0" title="Richard F. Celeste Biomedical Research Building" touched="2006-10-24T00:57:22Z" lastrevid="17184" />
      <page pageid="1082" ns="0" title="Bishop Building" touched="2005-07-19T22:01:35Z" lastrevid="2097" />
      <page pageid="1083" ns="0" title="Bolwell Health Center" touched="2005-07-19T22:01:35Z" lastrevid="2098" />
      <page pageid="1084" ns="0" title="Carlton Commons" touched="2008-04-16T21:08:34Z" lastrevid="35661" />
      <page pageid="1085" ns="0" title="Cedar Avenue Service Center" touched="2006-10-24T00:58:05Z" lastrevid="17195" />
      <page pageid="1071" ns="10" title="Template:Stub" touched="2005-07-19T22:01:35Z" lastrevid="2086" />
    </pages>
  </query>
</api>